Banking at its very core is a commodity-driven business. You will find similar offerings at almost every financial institution you research, no matter the bank’s size or location. Given that fact, I ask you to think about this: “Why choose one bank over another?”
The answer’s simple: you choose a bank based on the quality of its people. At First Trade, our banking professionals focus their attention where it matters most, on our clients. We are committed to delivering a consistent, high level of customer service no matter how you communicate with us, be it when you stop in to one of our Banking Centers, meet with a Relationship Manager to discuss financing or cash management options, talk to a Customer Service Representative via the telephone, email or webchat, or visit us at ftub.com.
We also view the continual development of certain self-service options, such as Mobile Banking, as another way to deliver convenience. Over the last few years, we’ve been dedicated to providing leading-edge technology solutions. Our personal banking clients have access to FT Mobile, which allows them to bank whenever and wherever from their Android, iPhone and iPad. The launch of FT Pay, our revolutionary mobile payments app powered by LevelUp, in June 2013 made First Trade one of the first banks in the nation to allow people to pay and save with their phones at thousands of locations nationwide! Combine that with a checking account that delivers unlimited foreign ATM surcharge rebates and a high-yield savings account, and we’re providing the ultimate virtual banking experience.
This innovation also carries over into our business banking approach. In addition to the high-touch, personalized attention we provide, we’re big proponents of using technology to help our clients maximize cash flow and reduce expenses. From remote and mobile check deposit, online bill payment and collection, to fraud prevention tools, our cash management services are best-in-class.
To all of our new personal and business clients that have recently joined us: welcome! And to those just learning about First Trade, I hope you find that our commitment to providing a great banking experience - from new technology to straightforward products and top-notch customer service - different from other financial institutions and enticing enough to bank with First Trade!
Michael A. Butler
President & Chief Executive Officer