Banking at its very core is a commodity-driven business. You will find similar offerings at almost every financial institution you research, no matter the bank’s size or location. Given that fact, I ask you to think about this: “Why choose one bank over another?”
The answer’s simple: you choose a bank based on the quality of its people. At First Trade, our banking professionals focus their attention where it matters most, on our clients. We are committed to delivering a consistent, high level of customer service no matter how you communicate with us, be it when you stop in to one of our Banking Centers, meet with a Relationship Manager, talk to a Customer Service Representative via the telephone or email, or visit us at ftub.com.
We also view the development of certain self-service options, such as enhancements to Online and Mobile Banking, as another way to deliver convenience. 2012 was a terrific year for us from a product development standpoint, where we launched our Mobile Banking and Mobile Deposit solutions, making it truly possible to bank with us whenever, wherever. But that was only the beginning.
We’re extremely excited to announce our partnership with mobile payments pioneer LevelUp to offer a revolutionary mobile payment and loyalty app! This service, which will be available in 2013, blends the best of both our organizations and will provide instant convenience and value for our clients. To read the official release, please click here.
To all of our new personal and business clients that have recently joined us: welcome! And to those just learning about First Trade, I hope you find that our commitment to providing a great banking experience - from new technology to straightforward products and top-notch customer service - different from other financial institutions and enticing enough to bank with First Trade!
Michael A. Butler
President & Chief Executive Officer